Data protection


The protection of your privacy is very important to us. Below we inform you in detail about the handling of the processing of personal data in accordance with Article 13 of the General Data Protection Regulation (GDPR). If you have any questions or comments about this data protection information, you can always contact our data protection officer or contact the person responsible for data processing the

StrohhekerSchulz Stanz und Hybridtechnik GmbH

Unterer Hardweg 9

75181 Pforzheim

Phone: +49 7231 42908-0

Fax: +49 7231 42908-50


The processing of your personal data is divided into two categories:

  1. For the purpose of contract execution and advertising purposes, such as the sending of newsletters or advertising mailings, we process all necessary data. External service providers involved in the execution of the contract, such as logistics companies or payment service providers will receive your data to the extent required.

  2. By accessing our website, various information is automatically exchanged between your device and the server, which may also be personal information. The information collected in this way is used, among other things, by us to optimize our website.

In this section you will learn more about the purposes for which the personal data are processed, the legal basis for the processing, the legitimate interests pursued by us or a third party, and the categories of recipients, data collection and use for contract execution and opening a customer account.


We process personal data for the purpose of contract execution and, if applicable, when opening a customer account, if you voluntarily provide it to us as part of your order, when contacting us (eg e-mail or contact form) or when opening a customer account. Which data are collected, can be seen from the respective input forms or e-mail.


Essentially, these are the following data:

  • First name, last name
  • Billing and delivery address
  • E-mail address
  • Invoice and payment data
  • If applicable date of birth
  • If necessary phone number

The legal basis for the processing of personal data for the purposes of contract execution is Article 6 (1) (b) GDPR. If you subscribe to our newsletter with your e-mail address, we will send you a confirmation-email based on Article 6 (1) (c) GDPR. On the basis of Article 6 (1) (f), we reserve the right to send you a newsletter for similar product offers once you have made a purchase, unless you have objected. As far as we do not use your contact data for advertising purpose, we may store the data collected for the execution of the contract until expiry of the statutory or potential contractual warranty and guarantee rights. After expiry of the period, we retain the information required by commercial and tax law of the contractual relationship for the periods specified by law. For this period (regularly ten years from the conclusion of the contract), the data will be reprocessed in the sole case of a review by the tax authorities.

The creating of the customer account is voluntary and takes place on the basis of your consent within the meaning of Article 6 (1) (a) GDPR. You can view and change the data stored in your customer account anytime.

To process the purchase contract, the following additional data processing is required:

Data transfer for contract fulfillment, identity and credit assessment

For the fulfillment of the contract, we will transmit your e-mail address and, if necessary, your phone number to the logistics company commissioned by us, insofar as this is necessary for the delivery of the ordered goods and you have given us your consent during in or after the ordering process, so that they itself can contact you for the purpose of the delivery agreement or the announcement of the delivery.

The given consent can be revoked at any time. You can direct a revocation, which you want to explain to us, to the contact details specified in the imprint by e-mail or by post.

In order to process payments, we pass on the necessary payment data to the credit institution commissioned with the payment and any payment service providers commissioned by us or to the payment service selected by you in the ordering process.

We use payment service providers based in a state outside the European Union.

The transfer of personal data to this company takes place only in the context of the need of fulfillment.

Where necessary, we verify your identity on the legal basis of Article 6 (1) (b) and (f) of GDPR, using information from service providers. The authorization for this results from the protection of your identity and the avoidance of attempted fraud at our expense. The circumstances and the result of our inquiry will be added to your customer account or your guest account for the duration of the contractual relationship.

Credit assessment and scoring

If we pay in advance, for example in the case of a purchase on account, in order to safeguard our legitimate interests, we might obtain an identity and credit report from specialized service companies (credit reference agencies). For this purpose, we send your personal data required for a credit check to a credit reference agency.
The credit report may obtain probability values (score values) which are calculated on the basis of scientifically recognized mathematical and statistical methods, which also include address data. We use the information we receive on the statistical probability of a shortfall in payment to make a balanced decision on the reason, execution or termination of the contractual relationship. Your data protection requirements will be considered according to the applicable statutory provisions.

The legal basis of these transfers are Article 6 (1) (b) and Article 6 (1) (f) of GDPR. Transfers based on these provisions may only be made to the extent necessary to safeguard the legitimate interests of our company or third parties, and not to outweigh the interests of the data subject's fundamental rights and freedoms that require the protection of personal data.

You have the opportunity to define your position and contest a decision.


Data processing for the purpose of marketing

On the basis of Article 6 (1) (f) GDPR there is a authorized interest for the responsible person at a data processing for marketing purposes. For the use of personalized customer approach we also take the right to use the first name and last name, date of birth, street, postcode, city and name day on this legal basis. The duration of storage of personal data for marketing purposes can be found through the principle, if the storage for the marketing approach is required. We follow the policy of deleting data no later than two years after no commercial use has been made.

Own marketing purposes and advertising purposes of third parties

Insofar as you have concluded a contract with us or got the advertising materials delivered, we keep you as an existing customer or prospective customer. In these cases we process your name and address in order to provide you with information about new products and services. We reserve the right, within our rightful interests, to submit your postal contact data to selected contract partners from the areas of mail order, telecommunications and suppliers of similar products, so that they too can inform you about their products.

Interest-based advertising  

In order for you to receive only those promotional information that are of perceived interest to you, we categorize and supplement your customer profile with additional information. Both statistical information and information about yourself (for example basis data of your customer profile) will be used here. The aim is to provide you with advertisements oriented solely to your actual or perceived needs and not to bother you with uninteresting advertising.

Processing of advertising mails

The advertising mailings are provided as part of a processing on our behalf by a service provider, to which we pass on your data.

Right to object    

You can enter an objection against the data processing for the above-mentioned purposes, at any time free of charge, separately for the respective communication channel and with effect for the future. All you need to do is, send an e-mail or a letter to the contact details listed under 1.

Insofar as you object, the concerned contact address for further advertising data processing will be blocked. We point out, that in exceptional cases, even after receipt of your objection, there may be a temporary shipment of advertising material. This is technically due to the necessary lead time of advertisements and does not mean that we do not implement your objection.

Use of data when registering for the e-mail-newsletter

If you sign up for our newsletter using the Double-Opt-In procedure, we will use the information required or separately provided by you to send you regular e-mail-newsletter. After you have entered your e-mail address in the accepting field, we will send you a confirmation link in the Double-Opt-In-procedure. By clicking on the confirmation link your e-mail address will be added to our e-mail distribution list. The processing of your e-mail is then based on your consent under Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. The unsubscribing from the newsletter is possible at any time and can be done either by a message to the contact option described in the imprint or via a dedicated link at the end of each newsletter.

Use of data for e-mail advertising without newsletter-registration and your right to objection

If we receive your e-mail address in connection with the sale of a good or service and you have not objected to the use of your e-mail address, we receive the right to regularly offer you products similar to ours within the scope of our legitimate interests already purchased from our assortment by e-mail. Your e-mail address will be then processed in accordance with Article 6 (1) (f) GDPR. You can object to this use of your e-mail address at any time by sending a message to the contact options described in the imprint or via a dedicated link at the end of the newsletter.

Processing of the newsletter

The newsletter will be sent as part of a processing on our behalf by a service provider, to which we pass on your e-mail address.

Internet technologies

Use of cookies

In order to arrange the visit to our website attractively and to enable the use of certain functions, we utilize so-called cookies on various pages. If personal data are processed with these cookies, they will be used on the basis of Article 6 (1) (f) GDPR. Our interest in optimizing our website is considered as justified in the sense of the mentioned legal basis. Cookies are small text data files that are stored on your end device. Some of the cookies that are utilized by us will be deleted again after the end of the browser session i. e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your computer again during your next visit (so-called persistent cookies). You can configure your browser so that you are informed about the setting of cookies and individually decide on their acceptance of cookies or exclude the acceptance of cookies for specific cases or in general. If you do not accept cookies, the functionality of our website may be limited.
After your opposition, an opt-out cookie will be stored on your device. If you delete your cookies, you must click the link again.

Recipients outside the EU

We do not share your information with recipients based outside the European Union or the European Economic Area with the exception of the processing described under the heading internet technologies. The data transmission takes place in accordance with the principles of the so-called Privacy Shield as well as the basis of so-called standard contractual clauses of the European Commission.       

Your rights

In addition to the right of revocation of your consent granted to us, the following further rights are available to you, if the respective legal requirements apply:

  • Right to demand access to information about the personal data about you we are processing, under Article 15 GDPR. In particular, you may demand access to information about the processing purpose, the categories of personal data, the categories of recipients, to whom your data were or will be disclosed, the planned storage duration, the source of their data, if not collected directly from you,
  • Right to correction of incorrect or to the completion of correct data, under Article 16 GDPR
  • Right of erasure of data about you we have stored under Article 17 GDPR, unless no statutory or contractual retention periods or other statutory obligations or rights for further storage are to be observed
  • Right to demand the restriction of the processing of your data under Article 18 GDPR, if you dispute its correctness, the processing is illegal but you refuse their erasure, the responsible person no longer needs the data, but you need them to assert, exercise or defend against legal claims or you have entered an objection against their processing under Article 21 GDPR,
  • Right to data portability under Article 20 GDPR, i.e. the right to receive your selected data stored by us in a commonly used and machine-readable format or to demand that they be transmitted to another controller
  • Right to lodge a complaint with a supervisory authority. As a rule, you can do so by contacting the supervisory authority where you normally live or work or contacting us directly. 

Right of objection

Under the conditions of Article 21 (1) GDPR, data processing can be contradicted for reasons, arising from the particular situation of the person concerned.
The above general right of objection applies to all processing purposes described in this data-information, which are processed on the basis of Article 6 (1) (f) GDPR. Unlike the special right of objection to data processing for advertising purposes, according to the GDPR we are only obliged to implement such a general contradiction, if you give us reasons of overriding importance (for example, a possible danger to life or health. In addition, there is the possibility to contact the regulatory authority responsible for us or our data protection officer.

Data security

We use appropriate technical and organizational security measures to protect your personal data stored by us against manipulation, partial or total loss and against unauthorized access by third-parties. Our security measures are continuously improved to keep up with technological advancements.